{"id":73404,"date":"2020-10-13T12:32:40","date_gmt":"2020-10-13T11:32:40","guid":{"rendered":"https:\/\/configuratorsuiteforwp.com\/?p=73404"},"modified":"2024-03-08T13:22:53","modified_gmt":"2024-03-08T12:22:53","slug":"product-customization","status":"publish","type":"post","link":"https:\/\/www.orionorigin.com\/product-customization\/","title":{"rendered":"How to overcome the product customization challenges of your store"},"content":{"rendered":"\n<p><span style=\"font-size: 14pt\">The demand for product customization has sky-rocketed in recent times, it has proven to be the key in satisfying customers. An article on <a style=\"font-size: 14pt\" href=\"https:\/\/www.researchgate.net\/publication\/228355263_Testing_the_Value_of_Customization_When_Do_Customers_Really_Prefer_Products_Tailored_to_Their_Preferences\" target=\"_blank\" rel=\"noopener\">ResearchGate<\/a> says that;<\/span><\/p>\n\n\n\n<p><strong><em><span style=\"font-size: 14pt\">\u201cA key assumption Is that customized products create higher benefits for customers than standard products because they deliver a closer preference fit\u201d.<\/span><\/em><\/strong><\/p>\n\n\n\n<p><span style=\"font-size: 14pt\">Customers love when products are tailored to their preference fit, <a style=\"font-size: 14pt\" href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/uk\/Documents\/consumer-business\/consumer-review-8-the-growing-power-of-consumers.pdf\" target=\"_blank\" rel=\"noopener\">The Deloitte Consumer Review <\/a>shows that; <strong><em style=\"font-size: 14pt\">about 36% of customers today say that they are interested in customized products<\/em><\/strong>, and businesses that can offer this can tap into this opportunity. E-commerce<\/span> today is highly competitive and over-saturated, but product customization has been seen as an efficient way to stand out among the competition<span style=\"font-size: 14pt\">. There are other benefits such as;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-size: 14pt\">Customer loyalty: Happy and satisfied customers will definitely be loyal to your brand. Loyal customers will keep coming back, to buy again.<\/span><\/li>\n\n\n\n<li><span style=\"font-size: 14pt\">Stronger online visibility: Loyal customers are likely to recommend your store to family and friends. A <a style=\"font-size: 14pt\" href=\"https:\/\/www.bain.com\/insights\/making-it-personal-rules-for-success-in-product-customization\/\" target=\"_blank\" rel=\"noopener\">survey<\/a> showed that <strong><em style=\"font-size: 14pt\">\u201ccustomers who designed their own shoes gave companies a 50% higher Net Promoter Score<sup>SM<\/sup> (NPS\u00ae)\u2014a standard way of measuring customer loyalty\u2014than customers who bought regular products from the same manufacturer\u201d<\/em><\/strong><\/span><\/li>\n\n\n\n<li><span style=\"font-size: 14pt\">Increase in Profit margins: According to <a style=\"font-size: 14pt\" href=\"https:\/\/www.bain.com\/\" target=\"_blank\" rel=\"noopener\">Bain<\/a> <strong><em style=\"font-size: 14pt\">customers are willing to pay a 20% premium for customized products<\/em><\/strong>. Because you are giving customers the ability to customize your products they won\u2019t hesitate to pay more for the customized products.<\/span><\/li>\n\n\n\n<li><span style=\"font-size: 14pt\">The rate of product return tends to be low or near impossible when it comes to customized products since the customers design the products themselves.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-size: 14pt\">Product customization has all these benefits, yet has some challenges. In the following section, challenges linked to product customization and how to overcome them will be discussed.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-73404-_hnc0uomqpv29\"><\/a><span style=\"font-size: 18pt\">EXPENSIVE TO IMPLEMENT<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1667\" src=\"https:\/\/www.orionorigin.com\/wp-content\/uploads\/2020\/10\/word-image-6.jpeg\" alt=\"product customization - expensive to implement\" class=\"wp-image-73405\" title=\"\" srcset=\"https:\/\/www.orionorigin.com\/wp-content\/uploads\/2020\/10\/word-image-6.jpeg 2500w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2020\/10\/word-image-6-300x200.jpeg 300w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2020\/10\/word-image-6-600x400.jpeg 600w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2020\/10\/word-image-6-1024x683.jpeg 1024w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2020\/10\/word-image-6-768x512.jpeg 768w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2020\/10\/word-image-6-1536x1024.jpeg 1536w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2020\/10\/word-image-6-2048x1366.jpeg 2048w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2020\/10\/word-image-6-135x90.jpeg 135w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n\n\n\n<p><span style=\"font-size: 14pt\">There is no denying the fact that product customization is not an easy or cheap project to execute. For example, Nike built a whole customization platform and spent nearly $20 million to implement &#8211;<\/span> <a style=\"font-size: 14pt\" href=\"https:\/\/en.wikipedia.org\/wiki\/NikeID\" target=\"_blank\" rel=\"noopener\">NIKEiD<\/a> <span style=\"font-size: 14pt\">a service provided by Nike that allows customers to personalize and design their own Nike merchandise, which took months to develop. Along with other expenses like support and maintenance costs.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-size: 15pt\">How to overcome this challenge<\/span><\/h3>\n\n\n\n<p><span style=\"font-size: 14pt\">However, Due to the development of software, there&#8217;s an easier and cheaper way to give customers exactly what they want. By simply installing a<\/span> <strong><a style=\"font-size: 14pt\" href=\"https:\/\/www.orionorigin.com\/product\/visual-product-configurator-for-woocommerce\/\">Visual Product Configurator <\/a><\/strong><span style=\"font-size: 14pt\">in a woocommerce store. After successfully setting it up, a customer can design his product to his preference. All that is needed is the;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-size: 14pt\">plugin uploaded on the site, and<\/span><\/li>\n\n\n\n<li><span style=\"font-size: 14pt\">the configuration settings which require transparent PNG files to set up<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-size: 14pt\">After the configurator has been set up, that is all that is needed to offer customization options to customers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-73404-_3ly07uozvxdx\"><\/a><span style=\"font-size: 18pt\">NEED FOR ADDITIONAL FEATURES<\/span><\/h2>\n\n\n\n<p><span style=\"font-size: 14pt\">Implementing a product customization software might not offer all that you need, that\u2019s why most big businesses build their own customization platform but this is overly expensive and costs more to maintain or upgrade when needed.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-size: 15pt\">How to overcome this challenge<\/span><\/h3>\n\n\n\n<p><span style=\"font-size: 14pt\">By using the Visual Product Configurator you can request<\/span>; additional features already, that can easily be uploaded to a woocommerce store. The VPC is also customizable on request, when there is a missing feature you need, it can continuously<span style=\"font-size: 14pt\"> be developed for you.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-73404-_kbepddnoi0hv\"><\/a><span style=\"font-size: 18pt\">COMPLEXITY<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1667\" src=\"https:\/\/www.orionorigin.com\/wp-content\/uploads\/2020\/10\/word-image-7.jpeg\" alt=\"product customization complexity \" class=\"wp-image-73406\" title=\"\" srcset=\"https:\/\/www.orionorigin.com\/wp-content\/uploads\/2020\/10\/word-image-7.jpeg 2500w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2020\/10\/word-image-7-300x200.jpeg 300w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2020\/10\/word-image-7-600x400.jpeg 600w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2020\/10\/word-image-7-1024x683.jpeg 1024w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2020\/10\/word-image-7-768x512.jpeg 768w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2020\/10\/word-image-7-1536x1024.jpeg 1536w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2020\/10\/word-image-7-2048x1366.jpeg 2048w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2020\/10\/word-image-7-135x90.jpeg 135w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n\n\n\n<p><span style=\"font-size: 14pt\">It\u2019s fairly normal for a store owner to get overwhelmed when product customization setup comes to mind. The reality is that you don\u2019t have to be a technical wizard to set things up, you don\u2019t have to hire a developer. Which will require you to pay, first for the installation, and for every time you need to update or add a feature.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-size: 15pt\">How to overcome this challenge<\/span><\/h3>\n\n\n\n<p><span style=\"font-size: 14pt\">The Visual Product Configurator is a woocommerce product customizer that is so easy and flexible to use, you don\u2019t need to be a technical person to understand how it works. It has been designed to be intuitive. It\u2019s also well-documented with video tutorials and a live chat in case you need immediate support or have any questions.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-73404-_sxgj4eujfcm5\"><\/a><span style=\"font-size: 24pt\"><span style=\"font-size: 18pt\">SPECIFIC CUSTOMIZABLE PRODUCTS<\/span> <\/span><\/h2>\n\n\n\n<p><span style=\"font-size: 14pt\">Most product customizers don\u2019t work with all products, some do not work with simple products like face masks, while some do. And some might not work with complex products like the PlayStation controller, bicycles, etc. Which again leads to the option of building personal customization or giving up on customization.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-size: 15pt\">How to overcome this challenge<\/span><\/h3>\n\n\n\n<p><span style=\"font-size: 14pt\">The VPC works with every configurable product without exception. Once you set up the components of the custom product, <\/span>link each option of the component to a transparent PNG file. The combination of all selected options will display as layers and will show the final preview of the personalized product to the customer.<br>This simple <span style=\"font-size: 14pt\">yet powerful way to work allows the VPC to handle not only colors but shapes, shadows and effects, of any type of product from the simplest<\/span> <span style=\"font-size: 14pt\">(<\/span><strong><a href=\"https:\/\/www.orionorigin.com\/custom-face-mask-store\/\">custom face masks<\/a><\/strong><span style=\"font-size: 14pt\">, <\/span><strong><a style=\"font-size: 14pt\" href=\"https:\/\/www.orionorigin.com\/tutorials\/woocommerce-product-custom-phone-case-designer\/\">custom phone cases<\/a><\/strong><span style=\"font-size: 14pt\">, etc) to the most complex products(<\/span><strong><a style=\"font-size: 14pt\" href=\"https:\/\/www.orionorigin.com\/tutorials\/custom-ps-controllers-woocommerce-configurator\/\">custom ps and xbox controller<\/a><\/strong><span style=\"font-size: 14pt\">, etc).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-73404-_93q6lp99xb4b\"><\/a><span style=\"font-size: 18pt\">CONCLUSION<\/span><\/h2>\n\n\n\n<p><span style=\"font-size: 14pt\">To avoid these challenges, the VPC is the best tool for product customization, and it\u2019s more than just a WooCommerce plugin, it\u2019s a full service that includes:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-size: 14pt\">A team of handpicked graphic designers who can create the options layers for you or provide advice whenever needed.<\/span><\/li>\n\n\n\n<li><span style=\"font-size: 14pt\">+15 WordPress experts are <\/span>able to set up your store (staging and production sites), and <span style=\"font-size: 14pt\">take care of the security and every technical aspect of running an online WooCommerce store while you focus on bringing the customers in.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-size: 14pt\">Like any innovation attempt, product customization has its challenges but with the perfect tools, the challenges can be easily defeated, which in return will take your store to the next level.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The demand for product customization has sky-rocketed in recent times, it has proven to be the key in satisfying customers. An article on ResearchGate says that; \u201cA key assumption Is that customized products create higher benefits for customers than standard products because they deliver a closer preference fit\u201d. Customers love when products are tailored to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":73591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[415],"tags":[384,346,381,385,36,332,17],"class_list":["post-73404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-configurator","tag-challenges","tag-customization","tag-product-customization","tag-solution","tag-woocommerce","tag-woocommerce-product-configurator","tag-wordpress"],"acf":[],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/posts\/73404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/comments?post=73404"}],"version-history":[{"count":8,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/posts\/73404\/revisions"}],"predecessor-version":[{"id":163352,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/posts\/73404\/revisions\/163352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/media\/73591"}],"wp:attachment":[{"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/media?parent=73404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/categories?post=73404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/tags?post=73404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}