{"id":924,"date":"2016-08-12T16:27:06","date_gmt":"2016-08-12T15:27:06","guid":{"rendered":"https:\/\/www.orionorigin.com\/?p=924"},"modified":"2023-08-15T23:03:32","modified_gmt":"2023-08-15T22:03:32","slug":"plugin-newsletter-subscribers-list-woocommerce-all-discounts-wordpress","status":"publish","type":"post","link":"https:\/\/www.orionorigin.com\/plugin-newsletter-subscribers-list-woocommerce-all-discounts-wordpress\/","title":{"rendered":"Why and How to quickly grow your Woocommerce shops mailing list"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Imagine if you were able to reach out to each and every one of your customers directly in their mailbox, in order to market new products and services, send them new offers, advice, and anything you want. You got the picture? Oh great! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now picture the same context but this time let&#8217;s use your social networks for example. You have no guarantee that they will see your post because the probability that your publication reaches their wall is around 12%!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"http:\/\/www.business2community.com\/facebook\/6-studies-show-facebook-organic-reach-declining-quickly-01564179#BVl1aHt7FLG6ki1q.97\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Business2Community<\/span><\/a><span style=\"font-weight: 400;\">, that percentage is due to the fact that there are too many posts, and too little space on Facebook. \u201c<\/span><span style=\"font-weight: 400;\">50,000,000 businesses post 1.5 times a day to reach just 2%, a small and shrinking percentage of their audience\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which channel do you now think is worth the deal? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Congrats I\u2019m sure you guessed right! You just understood how effective newsletters can be. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So below we will look into the reason you need to grow your mailing list, some email marketing statistics, how to give out newsletter based discounts, and tips that will go a long way to boost your mailing list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Now let\u2019s get to the real stuff!<\/span><\/p>\n<h3><b>Why should you grow your newsletter subscribers list?<\/b><\/h3>\n<h4><b><i>#1 A Direct channel of communication with your customers is essential to take your business to the next level<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Keeping in touch with your clients is mandatory for the growth of your business. That is why you need to get their email addresses. This can only be possible if you have something to offer them in exchange. Giving them a gift in exchange of their e-mails could go a long way to grow your subscribers list. <\/span><\/p>\n<p>Let me surprise you a minute. Email is the number one marketing tool in the world, and will always be. You might start to disagree with me, but hold it! \u00a0Let&#8217;s look at this figures.<\/p>\n<p>According to<a href=\"http:\/\/www.thesocialmediahat.com\/active-users\" target=\"_blank\" rel=\"noopener\"> The Social Media Hat<\/a> and<a href=\"http:\/\/email.about.com\/od\/emailtrivia\/f\/how_many_email.htm\" target=\"_blank\" rel=\"noopener\"> About.com<\/a>:<\/p>\n<ul>\n<li>Facebook has 1.55 billion active users<\/li>\n<li>Instagram has 400 million active monthly users<\/li>\n<li>Twitter has 320 million active users<\/li>\n<li>LinkedIn has 100 million active users<\/li>\n<li>YouTube has 1 billion active users<\/li>\n<li>Google+ has 540 million active monthly users<\/li>\n<li><strong>All of these social networks have at least one email address which makes \u00a0at least 2.5 billion active users.<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-925 \" src=\"https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/05\/mail-1.jpeg\" alt=\"mail (1)\" width=\"512\" height=\"780\" title=\"\" srcset=\"https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/05\/mail-1-300x458.jpeg 300w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/05\/mail-1-197x300.jpeg 197w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/05\/mail-1-98x150.jpeg 98w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>And that\u2019s just estimation! Just think about it. That&#8217;s not all.<\/p>\n<p>1- By the end of 2016, the total of email accounts would have increased to over<strong> 4.3 billion<\/strong> accounts (<a href=\"http:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2012\/04\/Email-Statistics-Report-2012-2016-Executive-Summary.pdf\" target=\"_blank\" rel=\"noopener\">Radical Group<\/a>)<\/p>\n<p>2- There are<strong> 3x more email accounts<\/strong> than Facebook and Twitter combined (<a href=\"http:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2012\/04\/Email-Statistics-Report-2012-2016-Executive-Summary.pdf\" target=\"_blank\" rel=\"noopener\">Radicati Group<\/a>)<\/p>\n<p>3- Knowledge workers on average spend <strong>13 of their working hours<\/strong> each week working with their email account (<a href=\"http:\/\/www.mckinsey.com\/industries\/high-tech\/our-insights\/the-social-economy\" target=\"_blank\" rel=\"noopener\">McKinsey<\/a>)<\/p>\n<p>4- <strong>92% of adults<\/strong> that go online use email, 61% of them use it on an average day, and mostly those with a college degree or an income of\u00a0&lt;$75.000 according to <a href=\"http:\/\/www.pewinternet.org\/2011\/08\/09\/search-and-email-still-top-the-list-of-most-popular-online-activities\/\" target=\"_blank\" rel=\"noopener\">Pew Research<\/a>.<\/p>\n<p>5- <strong>90% of business people<\/strong> make more use of email more than they did last year , according to <a href=\"http:\/\/www.ostermanresearch.com\/freeresearch\/rsch_0180.pdf\" target=\"_blank\" rel=\"noopener\">Osterman Research<\/a>.<\/p>\n<p>6- <strong>Email is 40x more successful<\/strong> in acquiring new customers than using either Facebook or Twitter.<\/p>\n<p>7- There are more possibilities for you to get a <strong>click-through from an email<\/strong> than from a tweet.<\/p>\n<p>8- <strong>Companies<\/strong> that send over<strong> 100.000 emails a month<\/strong> see a 94% return on investment says <a href=\"http:\/\/www.marketingsherpa.com\/freestuff.html\" target=\"_blank\" rel=\"noopener\">MECLABS\u00a0<\/a><\/p>\n<p>9- Email marketing has proved to be an effective way to <strong>grow and maintain relationships<\/strong> with clients even if they are not actively purchasing products says the <a href=\"https:\/\/www.nngroup.com\/articles\/e-mail-newsletters-usability\/\" target=\"_blank\" rel=\"noopener\">Nielson Norman Group<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Now getting them to signup will be your first headache. You would have to give them a strong reason to leave their email address. So what do you do next?<\/span><\/p>\n<h3><b>How to collect these valuable emails? Give them an incentive!<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Discounts are a good way to attract customers to respond to a call-to-action, and <a href=\"https:\/\/www.orionorigin.com\/product\/conditional-discounts-for-woocommerce\">Conditional Discounts for WooCommerce<\/a><\/span><span style=\"font-weight: 400;\">\u00a0helps you to assign <\/span><b>any<\/b><span style=\"font-weight: 400;\"> type of discount to your subscribers. But right now we are interested in growing your newsletter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> So you would give out discounts to collect emails. In other words \u201c Give me something and I will give you something too.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you set up your discount you have to know that Woocommerce All Discounts supports three types of \u00a0discounting systems: <\/span><\/p>\n<p><a href=\"http:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mailchimp<\/span><\/a><span style=\"font-weight: 400;\">: is the most popular email marketing service giver.<\/span><\/p>\n<p><a href=\"https:\/\/www.sendinblue.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sendinblue<\/span><\/a><span style=\"font-weight: 400;\">: also gives out email marketing campaign services.<\/span><\/p>\n<p><a href=\"https:\/\/wordpress.org\/plugins\/newsletter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Newsletter<\/span><\/a><span style=\"font-weight: 400;\">: is the main WordPress plugin that manages your mail transactions directly from your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore it is up to you to apply the discounting system that works best for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So to set up your discount, first of all, go to the settings of the plugin <a href=\"https:\/\/www.orionorigin.com\/product\/conditional-discounts-for-woocommerce\">Conditional Discounts for WooCommerce<\/a><\/span><span style=\"font-weight: 400;\">, and set the API parameters of your newsletter\u2019s means:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1187 aligncenter\" src=\"https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/08\/discount-tuto.png\" alt=\"discount tuto\" width=\"1060\" height=\"377\" title=\"\" srcset=\"https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/08\/discount-tuto.png 1060w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/08\/discount-tuto-300x107.png 300w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/08\/discount-tuto-600x213.png 600w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/08\/discount-tuto-1024x364.png 1024w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/08\/discount-tuto-150x53.png 150w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/08\/discount-tuto-768x273.png 768w\" sizes=\"auto, (max-width: 1060px) 100vw, 1060px\" \/><br \/>\n<span style=\"font-weight: 400;\">Then<\/span><span style=\"font-weight: 400;\"> on the new discount creation page, click on <\/span><b>Add rules group<\/b><span style=\"font-weight: 400;\"> and select the desired newsletter list:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1188 aligncenter\" src=\"https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/08\/discount-tuto2.png\" alt=\"discount tuto2\" width=\"1108\" height=\"274\" title=\"\" srcset=\"https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/08\/discount-tuto2.png 1108w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/08\/discount-tuto2-300x74.png 300w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/08\/discount-tuto2-600x148.png 600w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/08\/discount-tuto2-1024x253.png 1024w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/08\/discount-tuto2-150x37.png 150w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/08\/discount-tuto2-768x190.png 768w\" sizes=\"auto, (max-width: 1108px) 100vw, 1108px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Finally, select the type of <\/span><b>action<\/b><span style=\"font-weight: 400;\">, define the <\/span><b>Percentage<\/b><span style=\"font-weight: 400;\"> or <\/span><b>fixed amount to apply<\/b><span style=\"font-weight: 400;\">, select the <\/span><b>product list<\/b><span style=\"font-weight: 400;\"> on which the discount should be applied, publish your discount and you are ready to go.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1189 size-full\" src=\"https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/08\/discount-tuto3.png\" alt=\"discount tuto3\" width=\"655\" height=\"174\" title=\"\" srcset=\"https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/08\/discount-tuto3.png 655w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/08\/discount-tuto3-300x80.png 300w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/08\/discount-tuto3-600x159.png 600w, https:\/\/www.orionorigin.com\/wp-content\/uploads\/2016\/08\/discount-tuto3-150x40.png 150w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These settings mean that any customer who has subscribed to the selected newsletter mailing list would benefit from discounts on the products of the selected <\/span><b>product list. <\/b><\/p>\n<h3><b style=\"line-height: 1.5;\"><i>But you must make sure the following DO\u2019s are checked!<\/i><\/b><\/h3>\n<p><strong>1-\u00a0<\/strong><b>Make sure your visitor CAN and WILL see your opt-in form<\/b><span style=\"font-weight: 400;\">: Your sign-up form must be clear and visible enough for the user to see your offer. You can either place them on the side bar or get the pop-up styles. Let your \u201coffer message\u201d be compelling enough to make the user give out his email address. <\/span><\/p>\n<p><strong>2-\u00a0<\/strong><b>Be sure that your emails are not marked as spam<\/b><span style=\"font-weight: 400;\">: You can use a spam score checker to be sure your emails are not flagged as SPAM. This tool will help measure the HTML, content, and subject of your email and the chances of it making it into your subscriber&#8217;s inbox. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example here are 3 tools you can use to test your emails:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.mail-tester.com\/\" target=\"_blank\" rel=\"noopener\">mail-tester.com <\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.emailspamtest.com\/\" target=\"_blank\" rel=\"noopener\">emailspamtest.com <\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"http:\/\/spamcheck.postmarkapp.com\/\" target=\"_blank\" rel=\"noopener\">spamcheck.postmarkapp.com<\/a><\/span><\/li>\n<\/ul>\n<p><strong>3-\u00a0<\/strong><b>Don\u2019t send emails that are not meaningful or well-structured<\/b><span style=\"font-weight: 400;\">: Email marketing is not a game! Always send well-structured and meaningful content to keep the interest of the user. Even if he is not purchasing from you, the goal is to never let him unsubscribe!<\/span><\/p>\n<p><strong>4-\u00a0<\/strong><b>Measure and analyze the statistics of your email marketing campaign<\/b><span style=\"font-weight: 400;\">: Try and identify the days sent, the keywords, and the subjects that gave your emails a high open rate and work on that. Also, remove non-existing mails to avoid repetition.<\/span><\/p>\n<h3><strong>Conclusion<\/strong><\/h3>\n<p>If you are able to apply the discount that is suitable to your clients, you will gain in loyalty, more subscriptions, and at a low cost. You can determine what you want to offer and to whom all tailored to the vision you have for your Woocommerce shop.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine if you were able to reach out to each and every one of your customers directly in their mailbox, in order to market new products and services, send them new offers, advice, and anything you want. You got the picture? Oh great! Now picture the same context but this time let&#8217;s use your social [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1186,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[416],"tags":[74,33,73,60,75],"class_list":["post-924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discount","tag-campaign","tag-discounts","tag-marketing","tag-newsletter","tag-woocommerce-all-discounts"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/posts\/924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/comments?post=924"}],"version-history":[{"count":24,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/posts\/924\/revisions"}],"predecessor-version":[{"id":159373,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/posts\/924\/revisions\/159373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/media\/1186"}],"wp:attachment":[{"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/media?parent=924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/categories?post=924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/tags?post=924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}