{"id":947,"date":"2017-07-12T15:55:03","date_gmt":"2017-07-12T14:55:03","guid":{"rendered":"https:\/\/configuratorsuiteforwp.com\/?p=947"},"modified":"2023-08-16T15:51:08","modified_gmt":"2023-08-16T14:51:08","slug":"racormance-custom-bike-sales","status":"publish","type":"post","link":"https:\/\/www.orionorigin.com\/racormance-custom-bike-sales\/","title":{"rendered":"How Racormance uses custom bike services to drive sales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Power and Comfort are the two words that describes the works of<\/span><a href=\"http:\/\/www.racormance.com\/configurator\/configure\/2760\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Racormance<\/span><\/a><span style=\"font-weight: 400;\">. They are one of the first custom bike manufacturers that uses a combination of Basalt Fiber and Carbon Fiber. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Racormance is the number one bike manufacturer in Spain. Their bikes allow the rider to ride comfortably and also has an optimised pedalling force that gives more speed to the bike.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their handmade bikes come in different sizes, to suit the measurements of the rider.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\">Adapting to Innovation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to some statistics on the importance of personalisation:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8211; Marketers who are personalizing their Web experiences and who are able to quantify the improvement see, on average, a <\/span><a href=\"http:\/\/blog.hubspot.com\/marketing\/data-personalize-marketing-li\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">19% uplift in sales<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8211; 59% of customers say that personalisation influences their shopping decision [<\/span><a href=\"https:\/\/www.loyalty360.org\/loyalty-today\/article\/customers-frustrated-with-brands-that-fail-to-pers\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Infosys<\/span><\/a><span style=\"font-weight: 400;\">]<\/span><\/li>\n<li><\/li>\n<li><span style=\"font-weight: 400;\">&#8211; 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience [<\/span><a href=\"http:\/\/customercommunications.com\/digital-experiences-drive-customer-expectations\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Forrester<\/span><\/a><span style=\"font-weight: 400;\">]<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the course of their business they realized that customers came with various requests and specifications regarding the ideal bike they wanted to purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They wanted custom bikes which they could ride comfortably. The length, the transmission group and so on, were little details that changed a lot for a customer to consider purchasing a bike.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore <\/span><a href=\"http:\/\/www.racormance.com\/configurator\/configure\/2760\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Racormance <\/span><\/i><\/a><span style=\"font-weight: 400;\">needed a plugin that would enable them to display all the available options their customers have been requesting for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Woocommerce Product Configurator gave them the tools they needed.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\">Building the right custom bike configurator<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With their project in mind, they asked for an advanced customization of the online product designer. To enable their customers to choose their bike options for total comfort.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their customers are able to <\/span><b>change colors<\/b><span style=\"font-weight: 400;\"> of the different bike parts, <\/span><b>choose<\/b><span style=\"font-weight: 400;\"> the wheels of your choice, the transmission groupset and the power. <\/span><span style=\"font-weight: 400;\">But they also give further personalizations if requested by the customer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-949 size-full\" src=\"https:\/\/www.orionorigin.com\/wp-content\/uploads\/2017\/07\/racormance.png\" alt=\"\" width=\"1653\" height=\"877\" title=\"\"><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Whether you sell e bikes, performance bikes, or dirt bikes, \u00a0no matter the type of the product you sell on your Woocommerce WordPress shop, our<\/span><a href=\"https:\/\/goo.gl\/cTwXnq\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> online product designer<\/span><\/a><span style=\"font-weight: 400;\"> is able to give you a tailor made solution. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have any question, feel free to ask using the comments section below.<\/span><\/p>\n<p><span style=\"color: #ff0000;\"><strong>Note<\/strong>: the <strong>features<\/strong> described in our <a href=\"https:\/\/goo.gl\/P7koE1\" target=\"_blank\" rel=\"noopener\"><strong>case studies<\/strong><\/a> are personalisations (custom works) of the plugin requested by the clients. They are <strong>not available neither in the standard version nor the free version of the plugin.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Power and Comfort are the two words that describes the works of Racormance. They are one of the first custom bike manufacturers that uses a combination of Basalt Fiber and Carbon Fiber. Racormance is the number one bike manufacturer in Spain. Their bikes allow the rider to ride comfortably and also has an optimised pedalling [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[415],"tags":[340,341,36,17],"class_list":["post-947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-configurator","tag-configurator","tag-custom-bike","tag-woocommerce","tag-wordpress"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/posts\/947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/comments?post=947"}],"version-history":[{"count":1,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/posts\/947\/revisions"}],"predecessor-version":[{"id":159405,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/posts\/947\/revisions\/159405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/media\/952"}],"wp:attachment":[{"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/media?parent=947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/categories?post=947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.orionorigin.com\/service\/wp\/v2\/tags?post=947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}