Sometimes the only thing your e-commerce shop needs to move from zero to hero is a woocommerce custom product builder.
Today many more businesses are now opting for custom product builder plugins since it gives the clients the flexibility to customize the products to their taste.
That is because as humans we all have our differences, and we feel valued when our opinions and tastes are taken into account.
People have a high tendency to purchase a personalized product, especially when they are involved in the customization process of the product. When you give your clients this “superpower”, you get a Win-Win experience as there is satisfaction on both sides.
The question most shop owners ask sometimes is “ how do I get the best woocommerce custom product builder for my shop?”
Let me just remind you that by doing quick research on google you will find several woocommerce custom product builders, but they may not have the right features that will help you to quickly increase your sales.
If you are preoccupied with finding the right woocommerce custom product builder plugin then you should read this article.
We can’t stop stressing that customization is the future. Gone are the days where the only tailor-made products were dresses and accessories. Today with the rise of e-commerce, almost everything can be personalized. From cars to furniture, bags to watches, just about anything can be customized into a unique one-of-a-kind product.
Statistics around the world have also shown what customers think of personalization.
According to invespcro.com:
- 59% of online shoppers believe that it is easier to find more interesting products on personalized online retail stores.
- 53% of online shoppers believe that retailers who personalize the shopping experience provide a valuable service.
- 45% of online shoppers are more likely to shop on a site that offers personalized recommendations.
- 57% of online shoppers are OK with providing personal information as long as it is for their benefit.
Also according to optinmonster.com:
- 48% of consumers spend more when their experience is personalized.
- 90% of marketers believe personalization is the future.
Based on the statistics mentioned above, we can say that giving your customer the possibility to build their product and purchase it comes with many advantages.
Here are the top 5 advantages of using the right woocommerce custom product builder:
Customers engage with the product: using a woocommerce custom product builder allows customers to engage with the product they want to purchase, they get to familiarize themselves with each and every detail of the product, to achieve a unique end-product. The more a customer engages with a product, the more the chances of purchasing that product goes higher.
Good for complex products: a woocommerce custom product builder is a plugin that turns a complex product into a simple one because it has no limits, it works for any product no matter how complex it looks.
So far as the product can be built according to the taste of the person that wants it, it can be done. This is possible because the visual interface of the plugin makes the building process seamless. Complex products such as cars, bikes, furniture, or watches have been built using such a tool ( you can see it here), so there are no limits.
Saves time for your team: it is a known fact that time is non-refundable, now all your staff needs to validate your customers’ orders are the product details. At times during staff-customer interactions, it can happen that confusion sets in, or that a particular detail is forgotten and this can lead the client to assume deception.
At this time the blame is always on the staff member for poor customer service. But with the custom product builder, there is no staff interference. The only obligation the staff has is to receive the final visually-customized product and pass it on to the production and delivery team and that’s it.
Saves time for the customer: when a customer visits your online shop and senses that he will waste a lot of time before purchasing your product, he will prefer going where he can spend less time.
Sometimes they hesitate before buying, but when they have a clear picture of what they want, all they need is to use the product builder to create their ideal product and purchase it.
A gateway for marketing: a woocommerce product builder is a tool that turns wishes into reality. Unique products draw attention because they are extraordinary and speak for themselves. When people begin to ask “where did you get this from?” “ I want something like this with my own signature” then the referral goes to the person or company that can produce it.
If you have been selling but haven’t been able to double your sales, then you might be doing something wrong. Most times you might have all you need, but what you might be lacking is the right strategy.
That’s why we recommend the woocommerce product configurator; because it has features that solve your marketing problems. What sets the woocommerce product configurator above all the other product builder plugins are the in-built features that help increase sales.
At this point let’s say you already have your woocommerce product configurator (which is the most complete plugin you could find in terms of features), so all you just need now is to deploy the right strategies to see your sales increase.
Below are 4 strategic ways that can contribute to the expansion of your sales:
1. Go for upsells
You can charge more for personalized products with the woocommerce product configurator. Customers will be willing to pay extra for a product that is unique. You can set a price for each product option. It helps to increase the final price of the customer’s design and you gain more.
Upsells also happen to be a feature in the woocommerce product configurator plugin which is entirely dedicated to helping you set up the product option prices on your product builder.
Matthew Cookson produces one of the famous hand-made shoes and slippers from New-York to Paris. Below is an example of how they use the woocommerce custom product builder to make upsells on their ecommerce shop.
Some of the product options are free, but others like the velvet color, embroidery option, brandebourg option, and tassel option have a price tag attached to it. This means that any customer that wants to add options to his custom shoes from this categories will have to pay an extra amount.
2. Actively engage online
Your ability to engage with your customers through your live support system can be a great push for your customer to purchase from you. Customers need to be convinced sometimes before they can purchase a product, and they come with a lot of questions prior to purchase.
They need to know that there is a human being behind the screen that is willing to help them decide. Your ability to be attentive and to convince your customers can convert a visitor into an active client. At the end the customer is KING!
3. Attract millennials
Millennials crave for the next big thing. They are always in the search for unique products that reflect their personality and taste, and they make up a large part of the population with specific needs and behaviors. Targeting millennials can help in the increase of your sales. Knowing your target audience is key; this clarity helps you send out the right message using the right words to the right people.
One good example we can use it that of coca-cola. Through their “Share a coke” campaign they were able to get teens and millennials to join the trend and Coca-Cola’s soft-drinks sales in the U.S. went up 2% after launching this campaign.
4. Shares on social media
Social media, when used properly, has the power to make your product travel around the world and bring you potential customers. The internet breaks boundaries and connects you with people all over the globe. You can have international customers that will add up to the expansion of your business, and that is why you should take your social selling strategy very serious.
The woocommerce custom product builder called Woocommerce Product Configurator also has an addon that specifically helps your customers to share their configured products to Facebook; Twitter, Pinterest, Google,Whatsapp and by mail.
The only wish of a shop owner is to see his business grow, is to expand his offers and touch new horizons. But most times they don’t know how to go about it or where to get the right information. This article gives you tips and tricks on how to move your business forward by using the right woocommerce custom product builder. The Woocommerce Product Configurator plugin gives you a 3 in 1 marketing tool which will help increase your sales.
Bear in mind that your sales will not increase overnight, but it is your consistency and constant effort on applying the strategies mentioned above that will yield results, over time.
If you are still in doubt you can try the 30-day free trial and see for yourself.