Managing an online shop is not an easy task. Offering WooCommerce free gifts is one of the ways to quickly move stock, attract new customers, or reach target sales. That is the goal of every online shop manager.
Who doesn’t like gifts? Everyone does! Don’t start thinking that this strategy will ruin your business. No! Using the Free Gift strategy entices the customer to do something to earn a gift.
We will look at why it is important to offer gifts, and different ways in which you can offer a free gift.
#1 Provide additional value to the customer
Value and price are not the same thing, when both the seller and customer are focusing on price, you loose. The benefit the customer receives from your offer is what matters, therefore offering a gift, is a sign to your customers that you feel grateful for their purchase and at the same time inciting them to make another purchase.
When used tactically, you can drive your customer into buying more without them noticing. For example, buy product A and get product B as a free gift, knowing that both products will be useful to him.
If you trash them, it’s a loss on your revenues. Why not make a better use of them by offering them out? But wait a minute! You can get your profit back on the products your free gifts are coupled with, by raising up their price. Sneaky right? I know 😉
Will you often buy from a shop that always (or sometimes) gives you something when you purchase from them? Yes? Exactly! So on a purchase made by the client, if you top it up with a free gift, the client will probably consider you as generous. And that’s how you encourage a customer’s loyalty.
To help you define and give out free gifts to your customers, when needed on your online shop you can install the Conditional Discounts for WooCommerce plugin.
Here is how to achieve it:
A product list is basically a defined group of products on your shop which you can use for action based conditions when creating a discount. Free gifts are the products you choose to give out from your shop. Below is how to create the list:
o Click on products list:
Second step: Click on New list
Third step: Fill the fields according to your choice and publish
There are two ways of creating a list: a dynamic list and a static list.
Dynamic: on custom request, it Allows you to select the products in the list that matches multiple criterias.
Static: by ID: Allows you to select the products in the list by specifying their IDs
Fifth step: Fill the fields as you wish
If the discount has to be applied following some particular rules or conditions (for example; users role), please make sure you apply those conditions before selecting the Action and the Gifts list.
Fill in all the required fields and publish your discount.
Conditional Discounts for WooCommerce is a WordPress plugin that easily lets you create a BOGO deal in its premium version.
In order to do so, edit an existing product you would like to apply a bogo discount on or create a new one. If you’re not sure how, you can learn how to create a woocommerce product.
Once the product is created, you’ll see a “Quantity Based Pricing” tab under the inventory tab that looks like this:
1. Tick the “Enabled” checkbox to enable this feature.
2. Set the discount type on “Give N for free”
3. Set the rules type to “Intervals”
4. Click on the “Add” button to set the quantities intervals and the number of free items the customer will receive if he purchase this product with a quantity between the intervals defined.
5. Repeat this for any interval you need to setup different levels of incentives.
6. Save the product.
Now try to add a product to your cart with a quantity between the intervals you set and enjoy your discount.
First, we’ll need to create 2 product lists: one that will contain the products that will trigger the discount and the second that will contain the lists of gifts. You can learn more about products lists creation here.
In the next steps, let’s assume that the trigger products will be the products in the category “Shirt” and the gifts will be the ones in the category “Cap”.
The discount can be setup like this:
The limit field represents the number of gifts the customer can select in the Music list.
Once published and the customer has purchased a product within the Shirt category in his cart, he will get this table below the cart:
Adding one of the suggested gifts in the cart will set its price like this:
Offering a “Free gifts above a certain amount” deals are just slight variation of the previous discounts. It can be setup like this:
This completes our tutorial on WooCommerce free gifts using Conditional Discounts for WooCommerce. If you have any questions, use the comments section to ask.
If this has been useful, share it with a friend!