Pre-launch is a marketing technique that implies that as many people as possible know that a new product will be introduced on the market. Giving a specific date and time if necessary, whereby promoting this product heavily before it is officially on sale.

The importance of the pre-launch phase is that while the production team is running up and down to deliver on time, the marketing team should be doing their magic to draw potential customers’ attention in order to make the official launch a success.

Woo advanced discount
Woocommerce All Discount

The Woocommerce All Discount extension (WAD), enables you to manage your pre-launch period. You can use it to offer free gifts or any other discount in exchange of a customer sharing your product on social networks or who takes any action to make the product/event go viral. The plugin also enables you to give out targeted discounts before, during. and after your product launch.

How do you implement pre-launch discounts?

1- Create your discount products list

product list is basically a defined group of products on your shop which you can use for action based conditions when creating a discount.

  • Click on Discounts then Products List then New List

discount new list

  • Choose the List type

There are two ways of creating a list: a dynamic list and a static list, choose one, then proceed.

  •    Dynamic

If you select “On custom request” it allows you to select the products in the list that matches multiple criteria’s

dynamic list

  • Static

If you select “By ID” it allows you to select the products in the list by specifying their IDs.

prelaunch new list

2- Create your pre-launch discount, using the list previously created

Pre-Launch discounts can be combined with almost all of the discounts available in the plugin. In fact, according to the rules set, you can create discounts on some products before launching them officially on the shop.

Below is an example of how to set pre-launch discounts for anybody who has shared a product from the pre-launch list we have previously created from the shop.

set prelaunch

At this point the discount has been set for any customer who has shared at least one of the Woocommerce shop’s products.

Done! You can now save your list. 🙂  🙂

If you have any questions, mention it in the comment box below.